Amazon One is Amazon’s palm-based identity and payment system that uses AI and machine learning to link your credit card to your palm. You enter a store like Lumen Field’s District Market with your credit card at the entry gate, or by scanning your palm over an Amazon One device. Here's a closer look at the various technologies that make Just Walk Out technology tick:Ĭomputer vision and machine learning enable Just Walk Out technology and preserve customer privacy “Just Walk Out is a seamless technology that lets fans get their food and drinks during a timeout as quickly as possible, so they can get back to their seats.” “We saw a dramatic increase in throughout in one of our tightest concourses, with less congestion and steadier flow at full capacity,” says Zach Hensley, vice president of operations for the Seattle Seahawks and general manager of Lumen Field. Lumen Field has since added Just Walk Out technology to eight additional stadium concession areas, the most of any sports venue the world. After installing Just Walk Out technology in September 2022, District Market-a convenience store that offers beer, soda, and gameday snacks and cuisine from the stadium's community neighbors-more than doubled sales, compared to the previous store in the same location, and fan satisfaction survey scores hit an all-time high. “We built Just Walk Out technology for shoppers who want to get in, find the items they need, and get out, without waiting for the person in front of them to count their change.”Īt Lumen Field, Just Walk Out technology from Amazon has scored a resounding victory. “People don’t like to wait in line when they have a plane to catch or a game to watch,” Medioni says. Today, Just Walk Out technology is available at more than 70 Amazon-owned stores, and at more than 85 third-party locations across the U.S., UK, and Australia, including sports stadiums, airports, grocery stores, convenience stores, and college campuses. Medioni led the team of research scientists who designed the technology, an effort that began eight years ago. “But creating that magic-determining who took what-is harder than you think.” “Without knowing the technology, it feels like magic,” says Gérard Medioni, vice president and distinguished scientist at Amazon. The feat is a combination of computer vision, object recognition, advanced sensors, deep machine learning models, and generative AI-a type of artificial intelligence that has recently captured the public’s imagination.Īmazon researchers found a way to make these technologies work together seamlessly, in the background, in order to figure out almost instantly which customer took a tuna sandwich and who got one with chicken salad, charge them correctly, and allow them to simply walk away with their items. Just Walk Out technology allows fans to enter a concession stand, grab whatever they want, and quickly get back to their seats, without having to wait in a checkout line.
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